ART DIRECTION AND DESIGN

Hello
I make complex information clear, engaging and accessible.
I’m Lesley Jhoty, a Sydney-based Senior Graphic Designer with more than
10 years’ experience across publications, campaigns and brand communications in print, digital and multimedia.
As the sole Graphic Designer at UNICEF Australia, I lead the design of brand, campaign and information-based creative across fundraising, partnerships, advocacy and communications. My recent work includes UNICEF Australia’s Annual Report, which won Silver at the 2025 Australasian Reporting Awards, and The Great National Coin Drop with Travel Money Oz, which won Best in B2C Fundraising at the 2025 Inspire Awards.
Before UNICEF, I spent many years in Australian publishing. I was Editorial Art Director for marie claire, Better Homes & Gardens and Family Circle, and earlier designed for Men’s Health Australia, where I was part of the founding team behind its digital app. I’ve also freelanced for News Corp, Vogue Australia, Pacific Magazines and agencies including mktg (Dentsu Aegis).
How I work
Good design starts with the audience. Whether it’s an annual report, a campaign or a presentation, my goal is to help people understand information quickly and act on it. I bring:
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Information design: turning data, research and dense content into clear visual stories
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Accessible, inclusive design: clear hierarchy, legible type, strong colour contrast and accessible PDFs
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Brand stewardship: building templates and design systems, and training teams to use them well
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End-to-end delivery: from brief and concept, through stakeholder approvals, to finished art and print or digital production
I also run design training workshops for colleagues in Australia and in international country offices, helping non-designers create clearer, more effective presentations and reports.
Qualifications: Bachelor of Design (Visual Communications), Western Sydney University
Let’s talk: les.jhoty@gmail.com · [www.linkedin.com/in/lesleyjhoty]