ART DIRECTION AND DESIGN
ANIMATION
UNICEF WRAPPED
As Graphic Design Specialist, I designed and animated UNICEF Australia Wrapped, a personalised year-in-review for supporters and a first for the Australian charity sector. I turned key impact data into bold, shareable motion graphics in After Effects, and took the project from concept and storyboarding through stakeholder reviews to final delivery.
The Brief
UNICEF Australia wanted a fresh, shareable way to thank supporters and show the impact of their giving over the year. Inspired by the familiar “Wrapped” format, the animation needed to turn key results into a quick, engaging story for supporters, while staying true to UNICEF’s global brand.
My Role
• Creative Concept Development: I adapted the “Wrapped” idea into a UNICEF context, ensuring the design language aligned with brand guidelines while introducing playful, celebratory elements to make the experience feel rewarding.
• Visual System Design: I created a modular After Effects template with flexible placeholders for names, stats, and achievements, enabling automation without sacrificing craft.
• Accessibility & Inclusivity: I applied WCAG principles, contrast checks, readable typography, and motion pacing to ensure the animation was inclusive and safe for all audiences.
• Brand Consistency: Every colour, icon, and motion cue was documented in a mini style guide to maintain UNICEF’s visual identity across personalised outputs.
Strategic benefits Delivered
• Strengthened donor loyalty through personalised recognition
• Elevated brand perception with an innovative, gamified approach
• Increased engagement across email and social channels during EOFY campaign
Outcomes
This project demonstrated how thoughtful design can turn raw data into a memorable experience reinforcing donor value and driving advocacy. My contribution ensured the animation was not only visually compelling but also technically robust, inclusive, and scalable.