ART DIRECTION AND DESIGN
Cricket AUSTRALIA x UNICEF
Partnership activation · LED · OOH · Experiential
As Lead Designer, I created the in-stadium activation for the Cricket Australia and UNICEF partnership, bringing UNICEF’s work for children to cricket fans on Wednesday 17 December 2025 at the SCG, I designed big-screen content, LED perimeter boards, signage and fan activations that worked within both organisations’ brand guidelines. I also worked with Cricket Australia, venue teams and suppliers to deliver production-ready files on tight match-day deadlines.
The Brief
Create a bold, cohesive look and feel for the UNICEF Australia activation at the Cricket Australia match that connects with fans in the stadium and online.
My Role
As lead designer, I set the creative direction and designed all print and digital assets for the activation.
My Approach
I built a flexible visual system that fit both brands and worked consistently across every touchpoint, from in-venue print to digital channels.